Marketing Coordinator - Key Accounts
PR & Marketing Team
As Marketing Coordinator - Key Accounts you will drive the marketing cooperation with the different key accounts. These can be OEM or retail accounts. Together with the key account manager you set up year plans and role out campaigns. You will work closely with the the marketing team of Shimano Europe and form an essential part of the Marketing team based at the Benelux Office in Nunspeet.
Translates the overal brand plans into joined campaigns with our key accounts. These key accounts can be OEM or retail, and includes Shimano Service Centers. Initiates or coordinates the creation and execution of all key account related marketing activities. Acts as the primary contact for all marketing related topics. Act as a marketing specialist towards the respective account managers and reps.
- Guide & advice OEM and key account manager with construction of Account plan for his customers and make an annual account plan for OEM and retail key accounts together with OEM sales manager and Key Account manager
- Act as a trade marketeer for our Shimano Service Centers by coordinating and executing the different marketing support activities throughout the year
- Quarterly check results with targets/activities in the key account plans and take specific actions after consult with marketing, OEM sales and retail sales in order to focus activities and set priorities
- Coordinate the cooperation between the different stakeholders, incl SEU marketing
- Execute the different marketing activities in cooperation with the marketing team
- Act as the go-to person for all marketing related topics for key accounts
- Ensure the correct follow up of the different activities and plans
- Report the outcome towards Shimano stakeholders
Who are you?
- Marketing related study, preferably bachelor level or above
- 2-5 years professional marketing experience
- An understanding of digital marketing tools, retail/trade marketing & event management
- French would be an asset
- Knowledge of the bicycle market and all related products, through passion or professional experience
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