Marketing Coordinator - Key Accounts

PR & Marketing Team

As Marketing Coordinator - Key Accounts you will drive the marketing cooperation with the different key accounts. These can be OEM or retail accounts. Together with the key account manager you set up year plans and role out campaigns. You will work closely with the the marketing team of Shimano Europe and form an essential part of the Marketing team based at the Benelux Office in Nunspeet.

The challenge

Translates the overal brand plans into joined campaigns with our key accounts. These key accounts can be OEM or retail, and includes Shimano Service Centers. Initiates or coordinates the creation and execution of all key account related marketing activities. Acts as the primary contact for all marketing related topics. Act as a marketing specialist towards the respective account managers and reps.

Your day-to-day

  • Guide & advice OEM and key account manager with construction of Account plan for his customers and make an annual account plan for OEM and retail key accounts together with OEM sales manager and Key Account manager
  • Act as a trade marketeer for our Shimano Service Centers by coordinating and executing the different marketing support activities throughout the year
  • Quarterly check results with targets/activities in the key account plans and take specific actions after consult with marketing, OEM sales and retail sales in order to focus activities and set priorities
  • Coordinate the cooperation between the different stakeholders, incl SEU marketing
  • Execute the different marketing activities in cooperation with the marketing team
  • Act as the go-to person for all marketing related topics for key accounts
  • Ensure the correct follow up of the different activities and plans
  • Report the outcome towards Shimano stakeholders

Who are you?

  • Marketing related study, preferably bachelor level or above
  • 2-5 years professional marketing experience
  • An understanding of digital marketing tools, retail/trade marketing & event management
  • French would be an asset
  • Knowledge of the bicycle market and all related products, through passion or professional experience



Publication date


Contact person

Carmina Glazenborg

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Shimano Europe Group

High Tech Campus 92

5656 AE  Eindhoven 

The Netherlands

Phone: +31 (0)402 612 222

Europees hoofdkantoor Shimano naar High Tech Campus in Eindhoven EINDHOVEN - Het Europees hoofdkantoor van Shimano wordt per 1 januari 2017 gevestigd op de High Tech Campus in Eindhoven. Shimano kiest voor de High Tech Campus vanwege de aanwezigheid van veel jong talent en een sterke focus op innovatie. Ook ...
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