Ensuring good customer relationships and acting very customer and market oriented are of utmost importance in reaching this vision. As an employer, Shimano continuously seeks to offer opportunities for personal development and management skills.

The world is changing, consumer preferences are shifting and new technologies are arising. Therefore, we need to make our brands and services fit for future and become the preferred brand in consumer's mind.

Shimano Europe Group’s vision is:

“To Be Your Brand of Choice in Sports,
Outdoor and Bicycle Mobility”