Category Marketing Manager
e-bike/ urban segment
We are looking for an experienced marketing professional who can take ownership for all marketing activities related to urban e-bike. Someone who is an expert in the marketing techniques with a commercial mindset that can engage with the mass market. Someone who is hungry for the challenge of making Shimano recognized as the component of choice in the Urban segment.
What can you expect in the role? To have significant influence on the priorities of colleagues due to the future importance of your category. You can expect to work on an international scope, implementing your brand standards and marketing plans across multiple markets. To be able to work with a good level of autonomy with colleagues who share your passion for inspirational marketing.
- Manage and enhance the marketing plan
- Monitor and review brand performance and drive value creation
- Connect with all European markets to offer expertise, ensure brand standards are executed and translated effectively to the local markets
- Evaluate spend and manage budgets to ensure maximum
- Be a collaborative partner to sales, product & marketing teams and commercial partners in Europe and Japan
What are we looking for?
- Master or Bachelor in Marketing
- 5 years experience working within a known or ingredient brand marketing team, with a wide consumer base
- International marketing experience
- Commercial mindset
- Clear communicator, relationship builder and natural leadership skills
- Professional, organised and deadline focused
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