“To build closer relationships between people, nature and bicycles.”
Over the past 90 years, Shimano established as the world’s leading manufacturer of bike components thanks to their record for outstanding innovation and reliability in all conditions. The functionality
and quality of our products is always the base and that is where we are famous for.
In 1921, Shozaburo Shimano set up the Shimano Iron Works and started producing bicycle freewheels. In response to surging demand for global environmental preservation, bicycles now attract attention a the most eco-friendly means of transport. We at Shimano are dedicated to supply high-quality and high performance components for different types of bicycles made in various countries and regions of the world, ranging from bicycles for the world’s top racers to daily users.
At Shimano we pursue the creation of new designs and easy-to-use functions by keeping one jump ahead of the users’ imaginations. And we realize innovative new products excelling both in high precision and in durability by the metal-processing technologies we have developed for many years. This will encourage more people to use bicycles resulting in the spread of more eco-friendly lifestyles and the
promotion of environmental preservation. With this view, Shimano is developing and producing truly ‘Captivating Products’.
Shimano Europe BV (SEGH) is the representation of Shimano Japan in Europe, founded in 1972 in Germany and located in the Netherlands since 1995. Within the worldwide Shimano organization SEGH is taking care of the bicycle related business in Europe, Africa, Russia and the Middle East. The biggest part of the business is Shimano components and spareparts, but we have a substantial turnover as well
with Shimano shoes & fashion related items. In 1989 SEGH started a brand that compliments to Shimano, PRO. Where Shimano produces mainly drivetrain and brake groupsets PRO makes high quality handlebars, stems, seatposts, saddles and cycling accessories. PRO products are developed by and under the lead of SEGH. There is a product development team and quality control function besides the traditional functions of SEGH. PRO has a simple mission: to use the best people in the world to make the best products in the world. That is why we work with the best riders, designers and engineers to co-create the products people ride.