Category Marketing Manager Shimano Softgoods

Category Marketing Manager Softgoods

For Shimano Softgoods we are looking for a proactive and hands-on Category Marketing Manager.

Someone who is confident and sensitive in working within an international environment and collaborate with multiple stakeholders in Europe and Asia. Next to that we’re looking for a candidate who is a team player and who understands the importance of a strong team. You will be a part of a motivated and energetic team of 14 people.

As a Category Marketing Manager, it is your primary responsibility to coordinate all aspects of Marketing with the goal to increase the attraction and connection to the Shimano brand, affiliated brands & products. You will be responsible for creating the marketing framework and deliverables for Shimano Europe Softgoods.

The Challenge

  • Planning and delivery of online and offline promotional marketing tools and materials for new introductions and specific promotions
  • Coordination of well-planned and targeted content to current and possible Shimano consumers on digital platforms
  • Effectively manage partnerships with (sponsored teams and athletes/ influencers / Pro staffers) to ensure a positive relationship, a good brand image and activation within the market
  • Formulate and execute marketing plans that deliver consistent communication of both brand standards and product messages in all own activities and together with Marketing colleagues across the Shimano organization
  • Deliver a memorable and well executed presence at events that increases the awareness of the Shimano brand and products.
  • Evaluation of the performance of Marketing activities against targets set, taking action where necessary to ensure success

Who are you?

  • You have at least 3 years of experience as a Marketing Officer or similar. Preferably in a Sporting Goods, FMCG or Fashion industry
  • You have a Master’s degree in the field of Marketing or similar
  • You are experienced in Digital Marketing
  • Excellent language skills in English, both verbally as in writing, other European languages as a plus
  • You are available to travel to Shimano Europe sales offices and headquarters in Japan

What do we have to offer?

Shimano offers a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.

You will be working in Shimano Euro's HQ in Eindhoven.



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Contact person

R Goyen

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Shimano Europe Group

High Tech Campus 92

5656 AE  Eindhoven 

The Netherlands

Phone: +31 (0)402 612 222

Europees hoofdkantoor Shimano naar High Tech Campus in Eindhoven EINDHOVEN - Het Europees hoofdkantoor van Shimano wordt per 1 januari 2017 gevestigd op de High Tech Campus in Eindhoven. Shimano kiest voor de High Tech Campus vanwege de aanwezigheid van veel jong talent en een sterke focus op innovatie. Ook ...
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