It’s wonderful fishing
“Here at Shimano, our customers are central to everything that we do.
In early 1970 and just one year before its 50th anniversary, Shimano embarked on a new strategic project to identify a suitable second business pillar to complement its successful & growing bicycle business.
Among the many requirements for the new business, was that it must comply with the Shimano corporate vision: Contributing to promotion of public health by encouraging outdoor activities.
Another key requirement was that the business should effectively use Shimano’s core competencies including production capabilities (particularly cold forging technology), product development and assembly capabilities. In July 1970 and following detailed market research, Shimano finally selected the fishing tackle industry and in December 1970, Shimano launched its Fishing Tackle Division in Japan with the goal of developing Shimano as a leading world-wide fishing tackle manufacturer. Shimano Europe Fishing Holding (SEFH) was established in 1988 and is located in Nunspeet the Netherlands. SEFH is responsible for central activities including Product Development, Distribution, International Sales, Marketing & Promotion, Service, Planning & Stock Control. Through its branches, joint venture operations and distributor network SEFH sells high quality fishing rods, reels, clothing and accessories in Europe, Russia, Africa and Middle East along with the following Shimano group brands:
- Shimano (reels, rods and accessories)
- G.Loomis (premium fly & spinning rods, reels and accessories)
- Power Pro (high-tech braided fishing line)
In addition SEFH distributes the following well respected fishing brands of Rapala, Storm, Sufix, Blue Fox, Williamson, Dynamite Baits, Ace and Plano via our branch offices in Italy, Germany and Benelux.
Here at Shimano, our customers are central to everything that we do. We will always push the boundaries of design and technology in an effort to produce high quality, innovative and award winning
fishing tackle for anglers of all abilities and across a broad range of price points.